It all started with a common problem…
Back in 2011, our co-founder – Yevgeniy Mordkovich – was on a quest to find a solution that would enable him to spend more time riding together with his wife. He found himself in a situation where he enjoyed cycling, but due to different strength levels, on longer rides, it was tough for them to ride together – either one person would tire out or they would need to keep their rides short.
To fix the problem, he decided to build an electric bike from scratch for his wife. This would equalize the situation, allowing them to ride together farther and longer without getting tired – even give them the option of taking their young son with them in a trailer and spend more quality time together, as a family, outside and having fun.
In the meantime, his brother and eventual EVELO co-founder, Boris Mordkovich, was helping launch the world’s first person-to-person carsharing startup in Boston and San Francisco. This gave him first-hand exposure to how today’s society’s relationship with cars is beginning to shift.
Car ownership – traditionally viewed as a status symbol and a symbol of freedom – has started becoming more of a hassle, costly and inconvenient, not to mention the environmental aspects. People were looking for ways to eschew car ownership, but were limited in their options. When he saw the electric bike prototype that his brother, Yevgeniy, had built, it all suddenly came together.
Electric bikes represent something tremendously special. It opens doors for the non-cyclist, the person who normally would not consider riding a bike because of hills, distance, age, fitness levels or even the simple inconvenience of arriving to work sweaty. An electric bike negates all of those stumbling blocks, letting non-cyclists turn around, get on the saddle, and enjoy every minute of it.
The brothers put their collective technology, transportation, and startup experience together to bring a stylish, robust, and affordable line of EVELO electric bicycles to market. They built a company focused on helping the 99% of the population who currently don’t cycle to instead experience all of the joys, benefits, and fun of riding.
Launching EVELO by riding 4,000 miles across the U.S.
In early 2012, our co-founders were getting ready to launch EVELO.
They spent the previous year getting everything in place for the launch, but still knew that they had an uphill battle. As a new company that focuses on online distribution with a product that starts at around $2,000, they not only had to create awareness about EVELO electric bikes, but also prove to potential clients that EVELO products were reliable and worthy of their business.
That’s when they had an idea.
What if we do the first-ever cross-country electric bike trip using EVELO bikes? By riding 4,000 miles from New York City to San Francisco, we’d be able to really put our bikes through the ultimate real-world test and ensure that the product can handle anything that our clients will put it through in the future.
Find out what happened next in a blog post written by our co-founder and CEO, Boris Mordkovich.